Before buying Gold, the majority of us are much concerned about Gold Rates, knowing about Gold Rates is just one aspect. Beside Gold Rates, one needs to know about Gold Carats & Colors as well because all these aspects have a vital effect on Gold Rate.

24 Carat

is purest form of Gold, i.e 100% pure

22 Carat

is 91.67% pure

18 Carat

is 75% pure

14 Carat

is 58.5% pure

9 Carat

is 37.5% pure

Gold Carats

Gold carats are mentioned on each jewelry which is denoted by letter ‘K’, so the numeric value mentioned before the letter K says about the Karat. Hence, if numeric figure is 18 it mentions that jewelry is
made of 18K Gold.

24 Karat Gold is considered as the purest form of Gold, as it’s soft metal it is more likely to scratch and bend hence it isn’t commonly used for jewelry. Karats less than 24 are used for jewelry but those aren’t the purest form of Gold, Alloy is mixed with Gold to strengthen it, majorly for jewelry 22K, 18K, 14K
& 9K gold is used.

Colors of Gold

Pure gold is slightly reddish yellow in color, but colored gold in various other colors can be produced. Using a combination of alloys can result in various colours of Gold. Widely adapted colours are yellow, white and rose gold

Yellow Gold

Combination of Gold with alloy is used to opt for Yellow Gold. It is widely used in jewelry making & it is forever trending gold color. The touch of yellow magnifies the attraction of gold.

White Gold

The White gold concept is more likely to be opted by those who aren’t interested to carry gold jewelry with a typical look. White Gold touch makes jewelry seem more classy & adorable.

Rose Gold

It’s much in trend because it’s altogether a completely new concept wherein Gold is merged with alloy. Moreover, the rose gold color is eye soothing and gives a
refreshing look.


What difference can the cut of a diamond make? It’s a question that deserves a detailed answer. Each cut we make in the creation of a diamond unlocks the beauty in the form of sparkle. The final effect is magic. Over generations, we at Charu Jewels have focused on our craft, using artistry and science to improve the brilliance, and create more of the allure that attracts us.
CUT: The cut grade indicates whether the diamond was cut to maximize sparkle.

COLOR: This grade refers to the “whiteness” of a diamond, or its lack of color.

CLARITY: The clarity grade is based on only tiny natural identifiers found within adiamond.

CARAT WEIGHT: This is a measure of a diamond’s weight and a reflection of its size.


The cut grade indicates how much a diamond will sparkle. Cut refers to how perfectly the symmetry and proportions of the diamond capture light and then deliver it to the eye in the form of sparkle. If the diamond does not have exceptional proportions, or if the symmetry is off, the light will not travel through the diamond and return to the eye with maximum sparkle.


This grade refers to the ‘whiteness’ of a diamond, or its lack of color.
Color is the characteristic of a diamond that is most easily detectable by the eye. The grades D to G are nearly colorless or are referred as White. This enhances overall brilliance of the diamond.


The clarity grade is based on any tiny natural identifiers found within a diamond.
It is very common for diamonds to be formed with slight imperfections. These are known as “inclusions” and can come in many forms, including tiny white points, dark dots, or feathery cracks. The fewer inclusions, the more the stone is worth. A diamond’s clarity ranking is determined by the number, size, type and placement of the inclusions.


This is a measure of a diamond’s weight and a reflection of its size.
Carat weight is exactly that — a weight measurement. But carat weight does not always clearly help you determine if one diamond looks larger than the next.